The Modern Wedding

Recently I was called by Nordstrom for a screening to participate in a focus group for the Nordstrom bridal suite.  In addition to my race, age, ethnicity, and education, I was asked by the woman on the phone how I would describe my wedding vision. (Let the record show I appreciate the intentional diversity in Nordstrom marketing/ advertising)

She asked me to say yes or no to the following:  Is your wedding:

• traditional
• rustic
• urban
• modern
• trendy
• sophisticated
• chic

While I have admittedly chosen modern wedding, does any one really want their wedding to be un-modern?  What does that mean? Everything today is directed toward 'the modern bride.'  What is the opposite of modern? Antique? Even that's modern because we call it vintage.  

Guest Bliss began as a tool to communicate with loved ones about an exciting upcoming event, because in that communication I realized the only person's address I have is my parents (because I had to memorize it in the 2nd grade) and my grandmother (because she refuses to embrace technology).  That wasn't going to help me send traditional announcements to anyone. 

You have to know where I'm going with this, because it happens every time someone gets married, you get the email/text/facebook message that says, "hey save the dates are coming out.  Send me your address."  Why do we use a tool we use everyday to collect information that we never use? Why not just communicate in a tool we use everyday?  

That's how the save the date option of Guess Bliss was created.  Use a tool we communicate in everyday! A unique customized email that both Saves the Date and prompts guests to upload their contact information and address for later use, when you want to send the special form of communication for the special occasion- the wedding!

I admit this will not work for your grandmother that refuses to use email, but that's an easy challenge after telling her you're not getting married in the Catholic Church.